A lot of enterprises and startups strive to pursuit quantity over quality especially when it comes to content creation. But sooner than later, the quality wins and the quantity takes the beating. Quality content makes your website’s visitors stay, giving them another reason to explore your brand and maybe make a purchase in the event.
Once, while going through the website of an AngularJs web development company in USA, I was completely mesmerized by the quality of their content and made up my mind to avail their services.
However, if quality content is such a substantial concern for your organization’s growth, how to create it?
We have put together the tips of world’s leading content strategists to help you define & create quality content and achieve firm growth with that.
- Wil Reynolds: Ask Your Customers
Ultimately, you will be writing the content for your customers. Your intent will be to indulge them with your brand through your content. So, why not let them be the connoisseur?
Prepare 4 to 5 pieces of your content, and ask around user customer base to rate it. Ask them whether it solves their problems or not and if there is any scope for amelioration?
- Chuck Hester: Maintain Relevancy, Value, & Information
Any content that is – not relevant, adds value to the reader, and is informational, is just garbage regardless of how much funny or humorful it is.
To create content that complies with the three aforementioned parameters, put yourself in your reader’s shoes and determine as a reader, would you actually want to read it?
- Jonathan Kranz: Know Your ‘Real’ Competition
Whether you run an AngularJs web development service or a health blog, you real competitors are not the ones in the same niche but, your buyer’s inertia, apathy, and mind.
If your content wins the user’s attention, the half of the rest battle is already won.
The more amount of quality content you offer to your customers every day, the more trust you garner not to mention the increased valuable mouth publicity.
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