Web Development Company

Reasons, You Must Implement A Mobile-First Web Design in 2018

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Mobile-first website designing services are more important in 2018 then it has ever been before. With over 95% of users now mobile, the internet is evolving faster than we can keep up. Not only has there been a ton of growth in the marketing community, the tech industry is changing the game with all of the new smart devices available.

There is a compiled a list of benefits to think about while designing with the motto:

1. More Exposure – AMP

One of the most important benefits of mobile-first is the amount of exposure you can receive if you participate properly.

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Google has developed something called Accelerated Mobile Pages (AMP).

AMP is a secondary version of your website without all of the Java, widgets, heavy images, and toys to slow down the speed of your landing page. Google will cache your page, By implementing AMP into your website, so it can be served faster to users looking for that specific information.

They also give your site a boost in rankings on mobile devices because the user experience is said to be better.

If your pages load faster, not only will your bounce rate decrease, your user will tend to stick around to read your content or dig deeper into your site, thus increasing your CTR.

2. User Experience – Navigation

There is a lot to be said about user experience (UX) on the web.

Implementing proper navigation is key.

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Remember when sticky headers increased the chances of a user navigating to multiple pages of your site? It made finding information faster and decreased the opportunity for them to leave unsatisfied. Now, this is standard on just about every website you find.

Mobile-first navigation is the same in today’s handheld world. Navigation is an integral part of mobile-first development and must be thought out beforehand.

As soon as a user feels they have reached the end of the road or the information they wish to seek or explore is out of reach, without hesitation, that back button is more than happy to take them off of your website.

Implementing mobile-first navigation not only looks awesome, it gives your user a reason to stay, and it makes them less likely to press that back button.

3. SEO – Google SERPs

In December of 2016, a Google algorithm update gave a decreased rank for websites that DO NOT meet Google’s minimum requirements for mobile usability.

This same update looked favorably on the sites that passed the test. Because of my background in search engine optimization, I experienced a boost in rankings.

Google currently uses a ton of different metrics to measure if your site is capable of helping the user find the information they want.

I would go as far as to say that your site metrics – page load speed, click through rate, amp implementation, and use of navigation – all play a huge part in your Google rankings.

Not only will having a well-built website give your users a reason to remember you, they will come back and share that experience with others.

4. Money – AdSense

Let’s face it, monetizing your blog or business is the key factor in all of this. Unless you are a nonprofit giving people free helpful information, we all want to be compensated for our efforts.

AdSense is a great platform which can help make this happen.

One of my favorite sayings, “Google Loves Google” is a great illustration of this. If your website is mobile-friendly, you will rank higher because the ads on your site have a higher probability of being clicked.

If you implement AMP on your pages, your pages will load faster thus increasing the chances of someone viewing multiple pages of your website and clicking on an ad.

You can see very quickly that having a mobile-first website built for the user not only benefits the user, it also benefits Google, and it will also benefit you.

As developers, we have a decision to make:

We can either lead the pack and make the web a better, more accessible playground or wait around until someone else does.

I hope by mentioning the benefits of mobile-first you will decide to make your next web design project with mobile-first in mind. In the long run, you will have a better, more accessible website development services for whatever you wish to do.

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Joomla Website Development · Web Development Company · website development service

Joomla Web Development Grab the New

joomla web development company

On account of the day by day updating procedure of existing registering advances thus likewise innovative work of a similar that modernized substance administration administrations (better referred to be as CMS) are being presented. Joomla CMS web development being the one of the most recent expansion to the crown. This most up to date content administration benefit has came into surface in the year 2005 on the long stretch of September the sixteenth when a further free research work was going ahead on the stage of Mambo, another notable open source CMS.

From the primary year of its presentation, when it was downloaded for a whooping 2.5 million times, Joomla CMS improvement has been in a mainstream rehearse among the scientists who are working day and night to give the world the most recent advanced natural products. As in light of the fact that Joomla is a free and open source CMS utilized for the motivations behind distributing web content that fuses numerous valuable functionalities, this very programming is utilized by the substantial scale business houses for productive and additionally successful operations.

Joomla is coded in a PHP stage and consolidates protest situated programming (OOP) strategies and furthermore joins programming configuration examples to give the end client better enhancements. This very CMS underpins the MySQL database and furthermore incorporates a large group of highlights in any semblance of printable variants of pages, RSS channels, page reserving, news flashes, surveys, websites, seek alternatives, and support to the procedure of dialect internationalization. Every one of these luxuries have really made Joomla to be an impeccable anglicized name, as in Swahili dialect the term Joomla remains for something likened to the English importance for ‘all together’ or ‘in general’.

The arrangement of Joomla can be performed through different ways. The whole establishment process can be performed physically from the source code as provided by any organization offering Joomla web composition to a web server supporting PHP applications. This is for the most part emphasized by a control board which automatize the whole procedure.

Aside from this, establishment of Joomla can likewise be performed by utilizing Microsoft Web Platform Installer. The Web PI at that point consequently do a break for the missing conditions, assuming any, for example, PHP or MySQL, at that point arrange them before introducing of Joomla establishment process.

However, designating the administrations of a perfect Joomla development company frequently rotates cycle a conceptualizing exertion. One ought to experience a careful research work before focus on the administrations of any of these inconceivably accessible associations. Aside from the unwavering quality issues there are questions about the capability of a Joomla organization to meet the conveyance due dates and furthermore doing the trick the customer with what they really require and not pushing the item in the feeling of cash making.

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php web development company · Web Development Company · website development service

Stunningly Simple CRO Tips to Boost Conversion Rates

In the end, what actually matters for 1 billion competing websites around the planet, is how to take their conversion rate to the peak. A recent report reveals that more than 52% online business entrepreneurs consider increasing their conversion as the highest priority.

Another report suggests that there was a surprising boost of 65% in the conversion rates of top PHP web development companies in USA last year. Still, only a small chunk of online businesses are content with their conversion rates.

Image result for Stunningly Simple CRO Tips to Boost Conversion Rates

So, why it’s so cumbersome to lure the customers ever after the majority of world’s population has access to the internet? Well, it’s simple, more and more contenders are participating in this race, making it difficult for new birds and the existing ones to grab any opportunities.

However, despite all the obstacle among your way and rivals in your path, you can still stand out by start fixing the issues in your own website. Here are some expert’s CRO hacks to raise your conversions:

  1. Optimize Your Websites to Mobile Devices

Mobiles are getting stunningly powerful over the recent years and if you don’t adhere to it, your business will definitely fall behind in the race. A greater part of total world’s population now prefers using smartphones to take care of a variety of their everyday needs including online shopping, accessing social media and browsing the internet.

Hence make sure to optimize your website for mobile devices.

  1. Improve Your Landing Pages

It’s very easy and returns great results. Once a potential customer stumbles upon your landing page, now it’s up to your page that whether it can allure the person or not. Many PHP web development services increased their landing page numbers to 40 and in turns received 12 times more leads.

  1. Perfect Your Call-to-Actions

If you ask any successful business owner to tell you the secret recipe for getting great sales and leads, he/she will just guide you to their potent call-to-action buttons.

Don’t mind tweaking your call-to-action buttons as distinct always attracts. A company was able to step up their conversion by 75% just by replacing the old ‘request a quote’ with ‘request pricing’.

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Web Development Company · website development service

4 Generally Overlooked Website Mistakes that May Bring Down Your Business

5-website-mistakes--600x452If your enterprise is losing business or experiencing unexpected predicaments while everything seems perfectly just in place, you might be overlooking the common yet vital website mistakes. The internet is potent enough to skyrocket your business if leveraged appropriately. On the other hand, it is bad enough ruin your business’s rapport if you miss the fundamental details.

Being a top Laravel web development company in USA, we often get asked the same question repeatedly by entrepreneurs – “Why our websites are constantly getting rejected?”. Well, this guide covers almost every aspect of your website that needs improvement:

  1. You’ve Saved Money on Web Hosting

The $50 you have saved by going with the ‘plus’ web hosting service than the ‘premium’ one, might unfavorably affect the goodwill of your organization.

Try to get insights of actual statistics of a web host rather than blindly believing everything it brags, and never compromise with this very thing.

  1. Your ‘Standout’ Domain Name is Hard to Remember

Did you ever have tough times remembering the domain names of Google, Facebook, Bing, Yahoo, or Amazon? Domain name finalization is something even the biggest of tech giant ponder over for months. Hence, ‘the-charming-and-prodigious.com’ is not going to earn any recognition to your business.

Choose a domain name that is easy to remember and spell out. Learn from the leading Laravel web development companies that have mastered the art of using precise and attractive domain names.

  1. You Don’t Own the Platform Your Website is Operating On

It’s ridiculously challenging to run up your online business to the doors of success with one hand while clasping ‘Digital Sharecropping’ with another.

Remember, unless you don’t own the platform your business is running on, you are at the stake of losing your gleaming online presence anytime.

  1. Your Website is Too Slow To Load

Every other millisecond your website takes up to load fully, shoves its usefulness down in Google’s eyes, resulting in an unanticipated fall in overall rankings in SERP (Search Engine Result Pages).

There are many websites including Google that will rate your website’s performance and highlight the sectors that need healing.

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Web Development Company · website development service

3 Tips from Industry experts on How to Write Quality Content

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A lot of enterprises and startups strive to pursuit quantity over quality especially when it comes to content creation. But sooner than later, the quality wins and the quantity takes the beating. Quality content makes your website’s visitors stay, giving them another reason to explore your brand and maybe make a purchase in the event.

Once, while going through the website of an AngularJs web development company in USA, I was completely mesmerized by the quality of their content and made up my mind to avail their services.

However, if quality content is such a substantial concern for your organization’s growth, how to create it?

We have put together the tips of world’s leading content strategists to help you define & create quality content and achieve firm growth with that.

  1. Wil Reynolds: Ask Your Customers

Ultimately, you will be writing the content for your customers. Your intent will be to indulge them with your brand through your content. So, why not let them be the connoisseur?

Prepare 4 to 5 pieces of your content, and ask around user customer base to rate it. Ask them whether it solves their problems or not and if there is any scope for amelioration?

  1. Chuck Hester: Maintain Relevancy, Value, & Information

Any content that is – not relevant, adds value to the reader, and is informational, is just garbage regardless of how much funny or humorful it is.

To create content that complies with the three aforementioned parameters, put yourself in your reader’s shoes and determine as a reader, would you actually want to read it?

  1. Jonathan Kranz: Know Your ‘Real’ Competition

Whether you run an AngularJs web development service or a health blog, you real competitors are not the ones in the same niche but, your buyer’s inertia, apathy, and mind.

If your content wins the user’s attention, the half of the rest battle is already won.

The more amount of quality content you offer to your customers every day, the more trust you garner not to mention the increased valuable mouth publicity.

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Web Development Company · website development service

3 Verified Ways To Invigorate Your Pay Per Click (PPC) Campaigns

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PPC (Pay Per Click) campaigns do the job when free social media campaigns and SEO don’t suffice. Production houses, e-commerce businesses, and internet technology firms such as PHP web development companies usually spend huge bucks in expensive PPC campaigns to generate results.

PPC is good and it drives customers to your website. However, if you are still unaware of some of the proven PPC tactics, most of the traffic (and your money with that) ends up in vain.

Here, in this precise article, we have put together the 3 stunning tactics that can keep your PPC campaigns’ performance graph from a downfall:

  1. Tackle the Iceberg Effect

The Iceberg Effect in PPC campaigns refers to the frequency your keywords exactly hit (match) the search terms i.e. showing “exact matches” in the keyword performance chart.

In the Iceberg Effect, a bigger portion of your campaigns stays tucked under the water generating null revenue. The best tactic to use in this is SKAG (Single Keyword Ad Groups).

  1. Micro PPC Conversion

To get control over your PPC campaigns, you would require going to a more granular and comprehensive manner. To do this break down your conversions from macro to micro level to have a better understandability of adversities.

Analyze your visitor’s Time on Site, Scroll Depth, Button Click, and Form Field Completion and modify your campaigns accordingly.

  1. Know from Where Your Customer Came From

Some of your website’s visitors come from the display while the others come from landing pages. To update your campaigns, you need to make a note of from where a certain customer came from and what was the call-to-action ratio.

Despite dividing your campaigns equally for both the segments, keep the bigger portion of your PPC campaigns dedicated to the more conversing group.

Being a digital marketing manager in a renowned PHP web development company in USA, I have learned that PPC is not something you once set and forget. It requires hours of frequent analysis, planning, and applying the changes to see if it works.

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Web Development Company · website development service

3 Useful Tips and Tricks to Understand Your User’s Intent

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Did you know Google now handles 40,000 searches per second? That means over 3.5 billion user use Google to take care of their needs, be it information, entertainment, services or products. Yes, you heard it right, 3.5 million people.

Now assume yourself as a business standing between millions of those prospective customers. Whether you are a web development company in USA or an emerging food-chain, if you can know your customer’s intent and provide what they are looking for maintaining the quality of products, services, or information, you stand a solid chance to succeed in the highly competitive online terrain.

Understanding your users’ intent is not as easy as taking out your dog in the morning, hence, we have formulated this list of useful tips and tricks to help you do that:

  1. Don’t ‘Fix’ Your Keywords

If you have ever been in the touch with SEO industry you might have noticed that most companies just stick to predefined keywords such as ‘best car to buy’.

However, users are not machines. They search if they need something. They search to resolve their problems such as “Best cars for rough terrain”. Hence, with usual keywords go with the specific ones too.

  1. Put Yourself in the User’s Shoes

Digital marketing experts frequently suggest that however, most end up doing a surface layer competitor site analysis without getting to the very roots of their competitors.

To take over the top three websites for your keywords in search engine, type what your customer would type and thoroughly analyze the content of the top sites, just not for your keywords but for similar terms too.

  1. Ask Your Customers Directly

Facebook, Twitter, and alike social media platforms can help you run several polls and survey campaigns and directly connect with your customers in the event of asking them what they want, need, and search for. Lots of web development services are employing this very technique.

Nothing is old-fashioned or too-new when it comes to getting insights of your customer’s intent and behavior.

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