Mobile-first website designing services are more important in 2018 then it has ever been before. With over 95% of users now mobile, the internet is evolving faster than we can keep up. Not only has there been a ton of growth in the marketing community, the tech industry is changing the game with all of the new smart devices available.
There is a compiled a list of benefits to think about while designing with the motto:
1. More Exposure – AMP
One of the most important benefits of mobile-first is the amount of exposure you can receive if you participate properly.
Google has developed something called Accelerated Mobile Pages (AMP).
AMP is a secondary version of your website without all of the Java, widgets, heavy images, and toys to slow down the speed of your landing page. Google will cache your page, By implementing AMP into your website, so it can be served faster to users looking for that specific information.
They also give your site a boost in rankings on mobile devices because the user experience is said to be better.
If your pages load faster, not only will your bounce rate decrease, your user will tend to stick around to read your content or dig deeper into your site, thus increasing your CTR.
2. User Experience – Navigation
There is a lot to be said about user experience (UX) on the web.
Implementing proper navigation is key.
Remember when sticky headers increased the chances of a user navigating to multiple pages of your site? It made finding information faster and decreased the opportunity for them to leave unsatisfied. Now, this is standard on just about every website you find.
Mobile-first navigation is the same in today’s handheld world. Navigation is an integral part of mobile-first development and must be thought out beforehand.
As soon as a user feels they have reached the end of the road or the information they wish to seek or explore is out of reach, without hesitation, that back button is more than happy to take them off of your website.
Implementing mobile-first navigation not only looks awesome, it gives your user a reason to stay, and it makes them less likely to press that back button.
3. SEO – Google SERPs
In December of 2016, a Google algorithm update gave a decreased rank for websites that DO NOT meet Google’s minimum requirements for mobile usability.
This same update looked favorably on the sites that passed the test. Because of my background in search engine optimization, I experienced a boost in rankings.
Google currently uses a ton of different metrics to measure if your site is capable of helping the user find the information they want.
I would go as far as to say that your site metrics – page load speed, click through rate, amp implementation, and use of navigation – all play a huge part in your Google rankings.
Not only will having a well-built website give your users a reason to remember you, they will come back and share that experience with others.
4. Money – AdSense
Let’s face it, monetizing your blog or business is the key factor in all of this. Unless you are a nonprofit giving people free helpful information, we all want to be compensated for our efforts.
AdSense is a great platform which can help make this happen.
One of my favorite sayings, “Google Loves Google” is a great illustration of this. If your website is mobile-friendly, you will rank higher because the ads on your site have a higher probability of being clicked.
If you implement AMP on your pages, your pages will load faster thus increasing the chances of someone viewing multiple pages of your website and clicking on an ad.
You can see very quickly that having a mobile-first website built for the user not only benefits the user, it also benefits Google, and it will also benefit you.
As developers, we have a decision to make:
We can either lead the pack and make the web a better, more accessible playground or wait around until someone else does.
I hope by mentioning the benefits of mobile-first you will decide to make your next web design project with mobile-first in mind. In the long run, you will have a better, more accessible website development services for whatever you wish to do.