Information over promotion or vice versa. Every blogger finds himself in this dilemma every once in a while. We have to help the readers i.e. potential customers with the adversities they are facing while secretly telling them why you are their business choice in a particular niche.
Sometimes, balancing both the stated aspects may seem like a big responsibility. For instance, if you are writing blogs for a web designing company in USA, your posts should reflect your deep knowledge in the same while clearing any issues they are experiencing with their website’s designing.
So, it all revolves around how to keep your reader engaged in your post while converting him into a customer. If your blog is effective and impactful, achieving this can be as easy as eating a pie. Why? Because still, a great many numbers of business focus on creating content in quantity just to advance in Google rankings. And in the meantime, they compromise with the quality by high leaps. Here are some hacks to create impactful blog posts:
Step 1: Start with Internal Hyperlinking
Good writers who create new and fresh content on a daily basis usually forget about the drafts they created last month or year. As a result, the valuable content stays in the deeply hidden pits out of the reach of general audience.
You can employ that content to add value to your efforts by keeping the track of the main ideas behind each piece of your content. If possible, at least add 2-3 quality inner links in each blog post. The links should direct the user to the larger part/ full coverage of specific keyword which is hyperlinked.
2. Also Link Compelling, Relative keywords
If you are running a health blog and has come up with your latest ‘lasagna’ recipe, you might want to link to your another post about ‘healthy pasta recipe’.
As a blogger, you should contemplate about what your reader would likely be interested in if they have landed on one of a blog post. Interests are mostly similar. For example, someone looking for website design services will probably be interested in designing tutorials as well.
When you discard the idea of writing from the sole perspective of SEO and start writing to solve your user’s problem and creating a valuable encyclopedia source in your niche, you will eventually get the amount of traffic you have never imagined. The key to receiving something unexpected start with doing something unexpected.