PPC (Pay Per Click) campaigns do the job when free social media campaigns and SEO don’t suffice. Production houses, e-commerce businesses, and internet technology firms such as PHP web development companies usually spend huge bucks in expensive PPC campaigns to generate results.
PPC is good and it drives customers to your website. However, if you are still unaware of some of the proven PPC tactics, most of the traffic (and your money with that) ends up in vain.
Here, in this precise article, we have put together the 3 stunning tactics that can keep your PPC campaigns’ performance graph from a downfall:
- Tackle the Iceberg Effect
The Iceberg Effect in PPC campaigns refers to the frequency your keywords exactly hit (match) the search terms i.e. showing “exact matches” in the keyword performance chart.
In the Iceberg Effect, a bigger portion of your campaigns stays tucked under the water generating null revenue. The best tactic to use in this is SKAG (Single Keyword Ad Groups).
- Micro PPC Conversion
To get control over your PPC campaigns, you would require going to a more granular and comprehensive manner. To do this break down your conversions from macro to micro level to have a better understandability of adversities.
Analyze your visitor’s Time on Site, Scroll Depth, Button Click, and Form Field Completion and modify your campaigns accordingly.
- Know from Where Your Customer Came From
Some of your website’s visitors come from the display while the others come from landing pages. To update your campaigns, you need to make a note of from where a certain customer came from and what was the call-to-action ratio.
Despite dividing your campaigns equally for both the segments, keep the bigger portion of your PPC campaigns dedicated to the more conversing group.
Being a digital marketing manager in a renowned PHP web development company in USA, I have learned that PPC is not something you once set and forget. It requires hours of frequent analysis, planning, and applying the changes to see if it works.
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